Love this, but Seth Godin posted it over the weekend, so in case you missed it …
One way to think about running a successful business is to figure out what the least you can do is, and do that. That’s actually what they spent most of my time at business school teaching me.
No sense putting more on that pizza, sending more staff to that event, answering the phone in fewer rings… what’s the point? No sense being kind, looking people in the eye, being open or welcoming or grateful. Doing the least acceptable amount is the way to maximize short term profit.
Of course, there’s a different strategy, a crazy alternative that seems to work: do the most you can do instead of the least.
Radically overdeliver.
Turns out that this is a cheap and effective marketing technique.
I’ve just started his new book, Linchpin, and I think I’m going to love it. At first glance it reminds me of Pressfield’s The War of Art (my favorite book to gift), and it also couldn’t have been written without my partner and buddy, Jeff Sexton. 🙂
Few things would exist without Jeff Sexton, though. Talk about a guy who radically overdelivers …
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