On Thursday, November 19th, Emily Poore (www.ColumbiaMOChamber.com) wrote:
Hi Tim,
I heard your talk at the Women’s Network luncheon on THE PENDULUM – MARKETING IN 2009 AND BEYOND. I really liked your examples throughout history of the two different sides and how it swings back and forth, and I wanted to learn more about this idea. I was wondering if you had any books that you would recommend on this topic. Freakonomics and The Tipping Point are two books I really enjoyed and your examples reminded me of these books in some ways. If you have any suggestions on more reading I would appreciate it!
Hi Emily –
Nice of you to write this morning. What a pleasant surprise! May I ask you – what do you find most interesting about the topic?
I’ll recommend a couple books and a couple blogs, how about that?
Strauss and Howe have another book – Millennials Rising: The Next Great Generation (amazon links) that I think you’d love.
Here are a couple books that seem to offer more practical applications of this generational pendulum theory.
Another I just received and have yet to crack (but I think fits not only this but social media’s influence) is A Little Less Conversation by Tom Asacker. Though I haven’t read this, I’ve read several of Tom’s books, and he really gets to the heart of matters.
And, you can pre-order my partner Tom’s book: Currencies That Buy Credibility. I interviewed him on the blog yesterday.
A couple blogs you might add to your list:
http://www.chrisbrogan.com – Chris really understands the power of listening, giving to get, and keeping things real. His post this morning, Stop Humping My Leg, is a perfect example. His new book, Trust Agents, would be another good one.
http://agelessmarketing.typepad.com – David Wolfe’s blog. He’s got several books, too – my favorite being one he co-authored call Firms of Endearment.
WonderBranding – Nobody, in my opinion, does a better job at peeling away the layers of crap when it comes to marketing to women and what motivates that strange species to act. She’s funny about it, too. 🙂
Wish I had time to share more. I’ve got to get to meetings. Please do follow up and let me know if any of these were helpful to you.
If there’s anything else I can please let me know.
With your permission, I’d like to share this list/email on the blog. It’s as good a holiday reading list as any (with a few additions I’ll have time to append later.)
Thanks again,
Tim
Much to my wife’s chagrin, that’s just the prologue.
I’ve got seven more recently ordered books on my table for my own holiday reading. I’ll share those with you over the weekend. Only a couple of these would be characterized as business books.
What are you excited to read? What new blogs are you following?
There’s always room for one more on my table.
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