How many people call your business by accident?
And how many of those accidental callers become customers?
That number is probably somewhere between zero and diddly-squat, right?
It doesn’t have to be.
Last week, I heard a story about one company that’s turning wrong numbers into sales numbers.
Let’s listen in…
Receptionist: “XYZ Plumbing, how can I help you?”
Caller: “Oh, I’m sorry. I must have dialed the wrong number.”
Receptionist: “No problem, sir. But before you go, do you have any plumbing issues that we could help you with?”
Caller: “Well, I do have this toilet that won’t flush…”
Okay. Yes. I know. It won’t always work out like this. It’s foolish to think you’ll help every preoccupied person who fortuitously fat-thumbs your phone number.
But should that stop you from asking?
The next wrong number may be the right customer.