My friends and partners at Future Now, Inc. have released a new whitepaper this morning on how to successful market in a recession. There. I said it. My bad.
During a recession, many companies react defensively: they tighten
their belts and brace themselves for slower growth. It doesn’t have to
be that way.
Recession is an opportunity to gain market share. Make
your marketing budget work smarter to deliver more sales, instead of
simply working harder.
This whitepaper will teach you how you can:
- increase market share
- increase sales from existing traffic
- reduce customer acquisition costs
- increase lifetime value of customers
- use your existing marketing tools better
- improve the ROI of your search and pay-per-click campaigns
- reap the value of a continuous optimization discipline
I just downloaded it myself. We’re all about to be smarter … cool, eh? Kinda stings the nostrils … download it here.