This set off a series of interesting conversations here in my office, which is a small, locally-owned research firm that frequently finds ourselves in the great shadow of J.D. Power.The Market Research Association of America (our industry’s guiding organization) publishes ethics and guidelines standards regarding research methodology and responsibility:(http://www.mra-net.org/pdf/expanded_code.pdf)and in my review today, I find several points of conflict with what was reported about J.D. Power’s tactics. By web and by phone contact, I was not able to confirm whether this widely-known company is in fact a member of the MRA.
Brings up an interesting consumer question when interpreting what we read and hear. Thanks, Tim!
This set off a series of interesting conversations here in my office, which is a small, locally-owned research firm that frequently finds ourselves in the great shadow of J.D. Power.The Market Research Association of America (our industry’s guiding organization) publishes ethics and guidelines standards regarding research methodology and responsibility:(http://www.mra-net.org/pdf/expanded_code.pdf)and in my review today, I find several points of conflict with what was reported about J.D. Power’s tactics. By web and by phone contact, I was not able to confirm whether this widely-known company is in fact a member of the MRA.
Brings up an interesting consumer question when interpreting what we read and hear. Thanks, Tim!