2012-3 KEYNOTE PRESENTATIONS
BEST BUY MADE MY MOM CRY: A SHAREWORTHY GUIDE TO CUSTOMER DELIGHT
If you know service matters more than ever, but you’re just not sure where and how to make a dent in such a big topic, this talk is perfect for you.
- What’s the value of a customer to your company over the course of her lifetime?
- How much does it cost your company to acquire a new customer versus keeping one happy?
- What do you do about advertising now that mass media is losing its mass by the second?
Learn answers to these questions and so much more in this new talk on improving your company’s personal experience factor.
In Best Buy Made My Mom Cry, you’ll hear stories and learn tools and techniques to raise your business’s level of Customer Service to the point where customers want to share their experience with others.
Not bad for an hour, huh?
FOR ALL YOUR SPECIAL NEEDS
One day, you’re an award winning communications professional who decides to quit a high-paying, benefit-rich job to start your own company.
The next day, your wife tells you your 13-month-old son has autism, and you start a seven-year-journey that teaches you pretty much everything you ever thought you knew about communication was wrong …
Join Tim Miles as he teaches you the true principles of powerful communication. He was given nine blessings from a beautiful boy who looks at the world a little differently.
Uplifting, educational, heartwarming and funny, this opening keynote will open your heart as well as your mind.
PRACTICALLY SOCIAL
Is 2012 the year the consumer finally took control?
Blogs, tweets, posts, apps, emails and videos – available everywhere and providing more deals, reviews, demonstrations, consumer feedback and more with each passing second.
It’s the blessing and the curse of the information age – a virtually endless stream of data that hurtles toward consumers and businesses like a firehose blasting a teacup.
How do you find what you need? How do you separate the good from the bad, and maybe most importantly, how can you – as a player in the game – practically leverage all this interconnected stuff to impact your business for the better?
Watch and hear and learn how to apply the fundamentals yourself in this brave, new world.
MANAGING CHANGE FROM THE INSIDE OUT
What if I told you the people inside your organization most resistant to your ideas could also be your greatest allies in their implementation?
Learn more in this entertaining but purposeful look at the insights and events that drive change, and how we can assess our own capacities, develop our skills, and manage change in the most effective way possible.
You’ll also begin to understand conference highs and how to deal with the peaks and valleys of innovation and change. The presentation opens with an interactive experience about the fundamentals of personality differences, how to quickly recognize a person’s characteristics, and how to get people on board with a new way of thinking based on their own preferences. We’ll have some fun while exploring concepts that are immensely useful. Click here to see the 18-second version of Managing Change. Afterward, you’ll know it forwards and backwards!
DON’T SELL! SERVE!
Every small business owner in North America has approximately 37 people trying to ‘help her’ by selling her advertising or advertising specialities.
Of those 37, when it comes to serious decisions and marketing advice they typically trust one. Are you the one? Would you like to be? In this fun, revealing presentation, your sales team will learn the secrets to effective, productive relationship selling by living a day in the life of an accidental sales superstar.
Thank you! I appreciate your hard work. It’s been an idea I’ve had for several years and could never pull off. Thanks to you, it was perfect! I hope our paths cross again. You are awesome!!! – Lynn Kite, Country Radio Seminar (CRS)
THE PENDULUM – MARKETING IN 2012 AND BEYOND
We take a step way back and look at the driving forces that have made Western Society what it is today. This entertaining multi-media presentation will give your audience fun evidence and an understanding of what’s happening that will make them much more confident to make decisions on how they will communicate with the public in the years to come. The Pendulum closes with 12 practical, useful tips to communicate beginning that afternoon. Click here to see the 20-second version of The Pendulum.
STRATEGIC PLANNING MADE SIMPLE
As the Cheshire Cat wisely grinned, “If you don’t know where you’re going, any road will get you there.” This session does more than give you answers – it gives you the right questions to develop your own actionable and sustainable marketing plan based upon your organizations plans, market, and values. Attendees will be learn to uncover their own unleveraged assets and defining characteristics and use them wisely to achieve their goals. (May also be conducted as a workshop.)
FABULOUS presentation!! Just what we needed – everyone was talking about it last night and again this morning and raving at how good and timely it was, and I really appreciated you staying after for our brainstorming session at no extra charge. Just you being in the room probably upped our creativity by 10 notches. ~ Rhiannon Trask, Landmark Bank
After hearing Tim, you not only feel smarter, but he somehow manages to make you feel better about yourself, too. ~ Dr. Collette Niland, College of Business, University of Illinois
Thank you Tim. Everyone complained…. about the fact that they didn’t get enough time to see and hear even more of your stuff! ~ Steve Litwer, Senior Vice President, OnMedia
Your presentation was excellent, and I can only hope some of my colleagues that have been resistant to change from the by-the-marketing-textbook mentality really understood your message. ~ Ashley Meijerink, University of Georgia
THE AD-WRITER’S 18-PACK
Tim deconstructs eighteen practical tools to add punch and sparkle to any message for any media. Loaded with examples, this session will leave attendees feeling it’s easier than ever to create powerfully persuasive copy to lead consumers to correct decisions-to-purchase. (May also be conducted as a 1- or 2-day workshop.)
Thank you for a wonderful presentation at NCUCCC! Everyone has been raving about it. ~ Susan Allen, National Conference on University and College Conference Centers
I was so impressed with your presentation at the 50th Anniversary event and I still hear about it from the students. ~ Jim Wall, Southern Illinois University
BREAKOUT SESSION MATERIALS : ADDITIONAL WORKSHOP MODULES
These sessions work breakout sessions at your conference, or they may be mixed and matched to construct a meaningfully appropriate 1- or 2-day workshop. In workshop format, they may be combined with one of the larger components above.
- CALCULATING THE AD BUDGET
- WHAT’S YOUR BUSINESS MODEL?
- BRAINSTORMING – IF YOU’RE GOING TO DO IT, DO IT RIGHT
- THE TWO TYPES OF CUSTOMERS
- BUSINESS PROBLEM TOPOLOGY
- THE AD WRITER’S SEVEN CHOICES
- WORDSMITHING 101
- WORDSMITHING 102
- SELLING TO INTROVERTS
- CHANGE IS IN THE AIR! – MANAGING CHANGE
- HOW TO WRITE ADS THAT DRAW A CROWD
- TURNING :60 ADS INTO :30s
- HOW TO PURCHASE WORD OF MOUTH.
- HOW TO CREATE A BRAND IDENTITY
- GRAPHIC DESIGN BASICS FOR NON-GRAPHIC DESIGNERS
Have any questions? Ready to learn more? Excellent. This will be a lot of fun.