Next week, I’m going to Portland to be a guest of the Portland Area Radio Council. The day before the free public workshop, I’ll deliver two private workshops to a couple hundred media reps.
As part of my workshops, I always answer questions. By getting the questions in advance, it gives me time to prepare meatier, more valuable, more specific answers.
I’m always excited to get the questions. I’m fascinated by questions. I think, oftentimes, they’re more revealing than the answers.
Want to know what’s on the mind of Portland’s most astute radio advertising representatives?
- How do you deal with a business that says it can’t compete with a bigger business because they don’t have the funds to out buy share of voice on the radio?
- Or a specific locations says I don’t need radio cause I only draw people from my local area radio reaches to many people that are not my target?
- My budget is small I am not sure that radio will work because I only have $1000 to $2000 to spend?
- How do you know I have a good schedule when I am so small?
- I use direct mail and social media because I have a specific targeted audience?
- It’s radio dead?
- How do I get in into a real conversation with a business owner when they have their walls up because they see me as a sales person?
- What do I do if my new client isn’t seeing results?
- How do I keep clients on the radio for a long time as my client?
- How do I get over cost per point and focus on my radio’s audience?
If you want the answers to these, you’ll have to come to Portland.
How about you? Got any questions for me? I might just answer them next week if you’ll give me permission to publicly post the answer. They don’t have to be media questions.
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