(Welcome to Day 4 of Miles & Company’s Completely-Shamless, Semi-Shameless Subscriber Drive. For the next four days, our email subscribers can share our stuff and win big ole’ buckets of crazy swag prize packs that include tools for doodling, learning to write gooder, and caffeinating themselves to creative oblivion. All the rules are here. Only our email subscribers are eligible to win… because they’re all unfairly awesome… if that describes you too, why not sign up for our short emails, too?)
In the methodology we created called The First Order Of Business, everything’s built on the goals and values of your company. We shared our best advice about goals and values Thursday. Once they’re solid, you need a strategic plan. We offered up our very best strategic planning advice Friday. Yesterday, we dove deep into the world of your customer, and today, we focus on messaging.
Not that long ago, clever was enough. If you had enough cash and hired a creative enough team to produce your marketing campaign, you’d assure your company some degree of success.
Those days went Dodo.
Check your Facebook or twitter feed… or just wait for someone to text you the latest clever thing. There are a bazillion clever things being created every day.
How do you make sure your message is heard, seen, and remembered? For twenty years, we’ve been helping people with that very thing. Here’s our best advice.
THE MCo BEST OF MESSAGING
Since we have so many new readers this week, we’d like to point you to our very best stories about messaging. DON’T PANIC! Like all of our stories, these are short, practical pieces of advice that typically take no more than 2-5 minutes to read… but you may think about them all day.
Messaging v. Copy – What’s the difference?
10 Basic Steps To Ad Writing – Here you go! Writing by numbers! Really! It’s this easy!
The One Thing You Should Never Leave Out Of Your Advertising – Remember this… it’s kinda important.
I Don’t Know What To Say In My Commercials – This will help.
What NOT To Say In Your Advertising – This will help, too.
What’s Your Sign? – The human brain is hard-wired to connect dots. To what do your dots connect? Hopefully not something like this…
That Guy – Don’t be him.
Pinball Marketing – Pinball? Good. Multiball? Hmm…
The 4 Essentials For Crisis Communications – One of the most important articles out of our library of more than 1000…
The Weirdest Advertising Question Ever – Believe me… I’ve heard some weird ones… this one tops the list…
The New A.I.D.A. – Here’s an updated process for creating ads, landing pages, or any sort of persuasive messaging.
(Over the next three days during our subscriber drive and contest, we’ll be sharing our very best advice with you. We’ve used these strategies to help unleash awesomeness in hundreds of companies and thousands of people… but BE WARNED… this is the diet-and-exercise of business growth, marketing strategy, and personal branding and development. You have to be willing to do the work. If you are willing, amazing things can happen. If you aren’t already a subscriber, why not try us for a few days?)