Is More Always Better?

Choices. Inputs. Opportunities.

A tidal wave of available sources, options and information can be overwhelming.  More is not necessarily better.

Sometimes more is just more.

I received a letter from Amazon last week. I have a membership to Amazon Prime and they wanted to let me know they have 40,000 titles waiting for me on Amazon Video for no additional cost, even though I can only watch one at a time.

Our company subscribes to Lynda.com, a fantastic online learning company. I can take any class I want, and there are thousands of classes to choose from, even though I learn best focused on one topic.

My favorite brand of nail polish offers hundreds of hues, even though I almost always wear the same color on my fingernails.

This week, take a look at the services, products and information you are offering to your clients. Give some thought to the fact that each of your customers has only 1440 minutes in each day, and not one minute more, and a small fraction of that is dedicated to decision-making in the marketplace.

I’m wondering:

• Are your promotions too complex?

• Are you selling too many products?

• Is your pricing structure overcomplicated?

It may be time to simplify and give your customers a process to help them decide.  One that make sense to them.

For example:
Amazon Prime Video categorizes their titles by genre. That helps because I usually know what I’m in the mood to watch.
Lynda.com lists classes by topic. That helps because I am most likely motivated by a need for a specific skill.
Essie sorts nail polish by color. That helps because for me neutral is where it’s at.

You have a lot of great options to offer your customers. Help them decide, and they will be grateful customers for life.