For all your ____ needs.
There is no way that any business can anticipate all of my needs, so how come so many ads promise that they can?
For all my real estate needs.
For all my florist needs.
For all my helicopter needs.
No kidding. There is an ad running in Canada this year that is about learning to become a helicopter pilot. Whether it’s to fly an air ambulance or some other type of copter, it’s not a bad ad until the dreaded final line in the 60 second commercial, “For all your helicopter needs.”
I wrote to the sales rep at the radio station I used to own, the same station where I heard the ad. “For all your helicopter needs. Are you *@#% kidding me? Did you write that to see if I would notice?”
He wrote back, “OMG, I’m so happy and embarrassed that you heard it. It’s a national ad and I cringe ever time I hear it. I’ve never heard a more ridiculous use of needs in my life. I thought of you as soon as I heard the ad. Wow it is awful.”
Then a couple of days later there was a prison escape in Quebec where the guys used a helicopter.
Which just proves a tagline, “For all your helicopter needs” is very versatile and works many different ways.