Dear Auto Dealer,
Your postcard, window sticker and customer service representative all give me different information about what is needed as my odometer turns to 49,000. Please have a meeting.
Thank you,
Lynn
If you are in any type of business that offers service or maintenance, you must align all of your communication under one message. Make sure your print materials and your people are saying the same thing.
Clear, consistent, credible information will keep your customers coming back.
Confusion, inconsistency and conflict will send us running.
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