Once a week or so—typically Saturday mornings central time in the US—I’ll send out what I hope to be a thoughtful, thorough email that will be worth your time and attention. We typically break it up into four sections.
Being Good Company focuses on personal engagement and taking care of yourself so you can be in the best possible position to help take care of others.
Keeping Good Company focuses on internal engagement inside good companies. How can you expect your team to delight your customers if they themselves are not first given that same level of awesomeness from their senior leaders? A good company’s most, most, most important VIP customers are its employees. Always remember this.
Making Good Company focuses on external engagement that help good companies attract, delight, and develop good customers for life. Our proven processes will help create cohesive, captivating messaging through every step of the customer’s journey… which does not (which must not) end at the sale. In this wonderful time of interconnectivity, we must think about how to continue our conversations with our customers inside this company community.
Finally, we’ll share The Back Nine with you—links to stories and videos and news from the week that moved us or made us laugh or think and we thought you might like, too.
So, that’s how these will work… we hope you find them engaging, and if you reply to one, your email will come directly to me, and I will do my best to answer you clearly and quickly.
Thank you for being awesome,
Here’s last week’s email:
- 📬 Great Memories, Good Advice, and Bad Tactics: Tim’s Email for December 12, 2020
December 12, 2020 —IN THIS ISSUE— HELLO IN THERE: I can’t believe it’s been four years. BEING GOOD COMPANY (PERSONAL DEVELOPMENT): The best possible gift for yourself and those you love this holiday season. KEEPING GOOD COMPANY (COMPANY CULTURE): Artifacts, Rituals, and Science MAKING GOOD COMPANY (MARKETING AND ADVERTISING): When good advertising copy goes bad.. very bad… very quickly… THE BACK NINE: Stuff we loved from the past couple weeks. We think you’ll love at least one of the nine, too. Hello in there. I was recording a video when the call came from home, so I sent it to voicemail and planned to call back. But then… Read more: 📬 Great Memories, Good Advice, and Bad Tactics: Tim’s Email for December 12, 2020
No cost. No strings.
We’ve been told repeatedly the stuff we share is surprisingly valuable. There’s no hidden agenda, we assure you. While we do own a management and marketing consulting firm for family businesses, we do not solicit business. Our parents modeled kindness, helpfulness, and generosity for us. We’re just following in their footsteps.