Preparing for Battle? Look Behind You.

Maybe someone in your company has brandished a copy of The Art of War as referenced in this week’s Monday Morning Memo by Roy H. Williams.

Someone I know keeps and uses (and occasionally even threatens to throw at his troops) a book about a famous American General. 

Same theatre, different foxhole.

As you choose your tactics on the road to independence, you must ask yourself:

Are your troops behind you?  Are they willing to take one for you?  Are they lining up in ranks because they, too, share your strategic plan for dominance?

Or are they just following orders?

Maybe it’s time to mix metaphors …

Will He Read The Art of War?

If you want to glimpse the inner forces that drive an organization, you need only observe their methods and listen to their words. Especially when they’re not paying attention. Words and methods reveal motives. Listen to a person carefully and you will hear the beating of their heart. Do what they do and you’ll become who they are. So be careful whose advice you take and whose methods you adopt. You cannot use the tools of another without placing your hands where their hands have been. Desire their outcome, adopt their methods, and you embrace the values that are hidden beneath. Advertising in America got twisted and bent when it became fashionable to read The Art of War. The most commonly used words in marketing today are "target…

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