What do you unconsciously tell people about your business?
What do you overlook everyday that you are just so used to you can no longer see? Is it in line with what you are trying to say about your business? Does it meet with your customers expectations?
Are you a closet organizer company that has a junky washroom/restroom? What does that unconsciously say about your product?
Are you a renovator pitching high quality renovations that improve the life of your clients and yet you drive a rusted out old van?
In his book Currencies That Buy Credibility, our Wizard of Ads partner Tom Wanek calls this Signalling. Things we do unconsciously that signal who we are and what we really value. Do they align with your objectives, goals and marketing?
It’s time to look at what do you unconsciously that tells people more about your business than what you say.