Monday, Lynn wrote about what to say in email newsletters. Tomorrow, Tim will tell you when you should send them.
In the meantime, the company curmudgeon is here to tell you when you should NOT send your email marketing:
- When the recipient hasn’t given you permission to add their address to your email list.
- When you send email marketing to all of your friends and family list without first asking for permission.
- When you add customer email addresses without their authorization.
- When you add prospective customer email addresses without their consent.
- When you bombard benefactors who donated to your non-profit without their approval.
- When you boldly send to a titan of your industry with the hopes of getting noticed (without his or her blessing).
- When that speaker at that conference gives you his card and, by golly, you’re gonna prove to him that you’re just as smart as he is. Yeah, I bet he hasn’t given you permission for THAT.
Do you detect a theme?
Once more, with feeling:
If she hasn’t given you permission to add her address to your email marketing list, IT IS NOT OKAY TO SEND HER AN EMAIL.
Heck, in Canada, it’s illegal.
So don’t do it.
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