Simon Sinek’s recent interview-gone-viral on Inside Quest about millennials was viewed by millions. If you aren’t among them, it’s a very good fifteen minutes. It’s not what I’m writing about today, but it’s a very good fifteen minutes.
Have you watched it?
Did you notice Sinek’s verbal tic?
You did, right? You noticed it too, right? The number of times he says “right” must number in the dozens (upon further review our Director of Weights and Measures, Ryan, counted 35.)
Many speakers have verbal tics… but Sinek is not your usual speaker.
I think he’s consciously built in a very powerful trigger to make viewers like and agree with him.
Google says there are 29,600,000 results for “getting someone to say yes.”
By continuously ending his sentences with “right,” Sinek relentlessly asks the audience—however subconsciously—to agree with his theories.
Maybe I’m wrong… maybe it’s just an unconscious tic… but I think he’s too good, too practiced, too experienced…
You have to admit, it’s a fascinating and persuasive tic trick… right?