On Wednesday, March 10th, I’ll be giving approximately 1200 members of the International Water Quality Association a glimpse into why their trusted marketing techniques aren’t working nearly as well as they used to work.
We’re going to take step waaaaay back and look at the driving forces that have made western society what it is today. I’ll be giving them evidence of what’s happening (and hopefully and understanding) so that they can feel much more confident about decisions they have to make on how to communicate with people (including customers) in the weeks, months, and years ahead.
Moses was 40 years old when he tried to lead Israel out of Egypt by the strength of his own arm. He failed, then ran from the anger of Pharaoh like a little girl. But who can blame him for trying? He was, after all, the only Israelite who lived in the palace under the protection of Pharaoh’s daughter: “I’m unique. I’m special. I was born for this.”
Moses at 40 was brash, confident, full of himself; the kind of leader who would stand on the deck of an aircraft carrier, look into the lens of a TV camera and say, “Mission accomplished.”
But Moses at 80 was a completely different man. In the book of Numbers we read, “Now the man Moses was very meek, the most humble man on the face of the whole earth.” Having lived 40 years as a shepherd on the backside of the desert, Moses had lost his hubris and developed a speech impediment.
Remember how many years the unbelieving Israelites had to wander in the desert before they became a completely different people? Bingo. 40 years.
That phrase – “40 years” – appears 25 times in the Bible and in virtually every instance it refers to a window of transformative change. Do we in fact become a different people every 40 years?
Since I was editing up the presentation anyway, I wondered if you might like a sneak preview into the presentation Roy has given worldwide, and I have given across North America and will be giving in Orlando in a couple weeks.
Here it is … in twenty seconds: The Pendulum: Marketing in 2010 & Beyond.