A couple years ago, while speaking at the Country Radio Seminar in Nashville, I had a question put to me: "One of my clients wants to mention God in his ads. You can't ever mention God in your ads, …
Homecomings
I don't get the chance to speak at home very often, but in the next month, I'm doing it twice - once in my current hometown and once where I grew up. Thursday, March 28th 7:15 - 9:00 AM The …
30 Seconds of Awesome
I can't think of anything better to share with you in about thirty seconds that's marketing-related. I've watched it six times. I've watched the reveal another twenty. Well played, Google. Well …
What’s Your Sign?
I pass this sign every morning as I take my daughter to school. Nice sentiment. But notice the date stamp in the lower right-hand corner. I snapped this photo last Friday. As of this …
Nike Nails New Driver Ad
Great ad writers understand relevance. Great ad writers speak to the felt need of the customer in a language the customer understands. Great ad writers show instead of tell. Great ad writers dramatize …
Skittles Ripped Me Off
Big, pretty box. Inside? A bag that's 2/3 the size of the box, and that bag is 2/3 full. The skittles themselves are kinda, umm, grody. They are dull-colored and look like they've been wet at some …