Credit where credit is due: The lovely-and-talented Ryan Patrick introduced me to Tom Fishburne's work. Fishburne is a national treasure. If you're not following him, start. On Monday, he followed …
“How do you target relational customers with an Internet store?” [VIDEO]
I've spoken to two sold-out crowds of business owners in Portland, Oregon, in the last year. Both times, I asked the audience to submit questions for me to answer. I've been shooting videos of my …
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“What do you think about Groupon-type marketing?” – The Portland Questions [VIDEO]
I've spoken to two sold-out crowds of business owners in Portland, Oregon, in the last year. Both times, I asked the audience to submit questions for me to answer. I've been shooting videos of my …
Twenty Radios
"You guys are those radio people." No. We're the owner-operated company people. We're the long time horizon people. We're the diet-and-exercise-of-marketing people. We're strategists, advisors …
How To Keep Credibility Forever
You want to remain credible? Be consistent. I mentioned yesterday - after I shared the radio ad that's working so well for one of our clients - that, even if you decided to steal it, it might not …
How To Gain Credibility Quickly
You're guilty. Sorry. If you advertise today, you're guilty until proven innocent. Every knuckle-dragging, chain-smoking, hard-haired car dealer who ever held their once-in-a-lifetime-semi-annual …