Credibility. I'll be in St. Louis Wednesday with Ray Seggern and several of my business partners teaching small business owners how to connect more powerfully with consumers. I imagine we're going to …
What’s on the minds of business owners in Portland?
Yesterday, I spoke to a sold-out audience of business owners in Portland. Here's what we discussed: If time permitted, I was going to answer their specific questions, but we covered too much ground …
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No To A Thousand Things
Turns out Walter Isaacson didn't write the definitive Book of Jobs. Ken Segall did. I'm reading his new book - Insanely Simple: The Obession That Drives Apple's Success. The book deconstructs …
Media Mailbag: Interesting Questions
Next week, I'm going to Portland to be a guest of the Portland Area Radio Council. The day before the free public workshop, I'll deliver two private workshops to a couple hundred media reps. As part …
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“About that ad you wrote …”
"Hey Tim … about that ad you posted on the blog yesterday …" Yes. "The one that promoted your trip to Portland?" Yes. "I don't think it was very good." Really? Why not? "Well, umm, it wasn't …
Ad Writing: Anticipate Objections
Shoot the pink elephant in the room. Sorry, pink elephant. Next week, I'm going to Portland to deliver a free public workshop sponsored by the Portland Area Radio Council. There's no sales …