I realize I guess I was supposed to say, "For whom do you write?" Does that sound dumb and kinda 18th century to anyone else? Okay. Good. Today makes 31 days. 31 Days. 31 Posts. It's officially a …
Advertising & The Pit
Advertising only accelerates the inevitable. Good advertising will make a good business more successful more quickly and more efficiently. Good advertising will make a bad business go out of …
Our Dirty Little Secret
Yesterday, I said our company's dirty little secret had everything to do with how smart you were. You see, we don't solicit business. We only work with people who contact us, then we have to be very …
Proofreading Tips
This week my wife got a very handsome direct mail piece from a local bank. It had a typo. Boy, have I been there. I've made that same mistake. Here are a couple proofreading tips for you. 1. Don't …
21 Killer Recruitment Questions
Years ago, before I had some success helping my clients write 'those weird kinds of' recruitment ads, Roy H. Williams confirmed what I intuitively suspected: the best ads aren't about the position but …
So, I’m Teaching This Class …
Starting March 14, I'm teaching a course that will help you speak more powerfully, connect more authentically and write more persuasively. At least that's what the course description says. It's …