photo credit: Shawn Clover via photopin cc I love pinball. I hate multiball. In case you’ve never (shame on you) played pinball, multiball is the dreaded moment during the …
End Result Should Determine the Strategic Means
What should your advertising strategy be? As we mentioned last time, that is dependent upon what you are trying to make happen. For illustration let's look at a client that Tim and I and Wizard of …
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Location Matters
I snapped this photo two blocks from my son's hospital. Business 101: If you're going to open a cat clinic, don't put it next to a Chinese restaurant. If you're going to open a …
Two Keys to Advertising Success
A couple of weeks ago we talked about the four principles of successful radio. Let's build on those principles by talking about two essential keys to advertising success: goals and …
Messaging vs. Copy
Which came first? The chicken or the egg? The question or the answer? Orange the color or orange the fruit? Messaging or copy? “Wait a minute. Aren’t messaging and copy the …
Best of Ryan Patrick
Hope you are enjoying a wonderful holiday celebration with family and friends. We are taking a few days to enjoy that as well. In the meantime, here are five of our favorite posts from 2013 written …