If you want to write more powerful advertising, you first need to understand what makes you feel something about advertising. Have an opinion. If you tell me on Monday that Bud Light's ad with …
Do you even want to advertise in the super bowl?
Ryan deftly covered the do's and don'ts of local Super Bowl advertising earlier this week. I want to talk strategy. Purchasing a local avail in the Super Bowl is certainly one of the most expensive …
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The Do’s & Don’ts of Local Super Bowl Ads
(We're excited to welcome Ryan Patrick as a contributing editor to The Daily Blur in 2013. He's not only handsome but a mighty fine writer. You're going to like him. A lot.) This week, local …
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No Logo Or Nothin’
"Are you sure you sent us the right thing?" One of my clients had purchased ad space in a restaurant's menu. We had just delivered it when the restaurant called us back. After a moment of panic and …
Termites In Your Smile
Want a 10-minute copywriting master class today? Transcribe (don't copy and paste ... actually re-type) the words to You're A Mean One, Mr. Grinch. Click here if you can't see the embedded …
Celebrating Veterans Day
Veterans Day is Sunday. I've written before about why it's a good idea for your company to celebrate holidays with your customers. It's a good idea to look at the holidays outside Christmas, Labor …