“They have their own voice talent for the ad,” Aric said. “Okay, anyone we know?” I asked. “Sheryl Crow.” “Oh.” I was excited. I had written for national radio talk show hosts in both the U.S. and …
Great Copy. Weird Strategy.
On my way to Indianapolis yesterday, I saw this sign at a drive-through window. Though the copy may give school teachers hives, I loved it. With more noise and more data and more stuff coming at us by …
Your Sphere of Credibility
Yesterday, I referred to something called a Sphere of Credibility. It's a fancy-sounding thingie I made up. What is it? It's basically a way for an anti-social business to become social. Do you like …
Hear the People Speak
Has your writing ever been so powerful a head of state has ordered your execution? Yeah, me neither. But a kid can dream, can't he? I just read a fascinating New Yorker account of life as Salman …
My First Attempt at Political Speechwriting
Have done my first-ever political speechwriting. The boy announced he'd like to run for 2nd grade delegate to student council. I asked him why and he said, "I'd like to help with our education and …
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3 Tips To Make Your Ads Sound More Authentic
I'm unplugged for a few days to recharge with Dee after getting the book finished. Good Company: Making It, Keeping It, And Being It goes on sale on Monday, August 20th. In the meantime, here's a …
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