Just Imagine The Savings! In our part of the world, the water is hard with lots of minerals so water softeners are commonly found in houses. They cost a couple hundred bucks, sit in the basement, and …
Writing a Great “About Us” Page
I have been struggling for weeks now to write an "About Us" page for a client we love. It seems simple enough. They are a unique company with a great story. I interviewed the owners and heard their …
The One Thing You Should Never Leave Out of Your Advertising
My friend, Jason, received this letter in the mail and posted it on Facebook over the weekend. Please give it a quick read. Notice anything missing? Here's a tip: Before you shell out your …
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How to Write an Effective Mission Statement
(Mondays are Lynn Miles Peisker days at The Daily Blur. Lynn’s the Executive Sister and Chief Plate Spinner at the Imagination Advisory Group. Check out her growing archive of posts here.) “I want to …
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Dumb Opening Lines Revised
Ryan nailed it yesterday writing about the dumbest opening lines for radio ads in the history of the earth - wasting great opportunities to promote products and services with lazy, bad writing. The …
Dumbest Opening Line Ever?
photo credit: ed_needs_a_bicycle via photopin cc (Ryan Patrick is a contributing editor to The Daily Blur. He’s not only handsome but a mighty fine writer. You can check out his growing archive of …