A couple years ago, while speaking at the Country Radio Seminar in Nashville, I had a question put to me: "One of my clients wants to mention God in his ads. You can't ever mention God in your ads, …
About Your Favorite Super Bowl Ad…
If you want to write more powerful advertising, you first need to understand what makes you feel something about advertising. Have an opinion. If you tell me on Monday that Bud Light's ad with …
Do you even want to advertise in the super bowl?
Ryan deftly covered the do's and don'ts of local Super Bowl advertising earlier this week. I want to talk strategy. Purchasing a local avail in the Super Bowl is certainly one of the most expensive …
Continue Reading about Do you even want to advertise in the super bowl? →
Good Company – Making It, Keeping It, & Being It [Milestone Video]
Milestones for Small Business are weekly answers to questions from small business owners across the world. At the end of a year, we'll have a created a 52-point roadmap to small business …
Continue Reading about Good Company – Making It, Keeping It, & Being It [Milestone Video] →
Olympic Ad Reflections and Refractions
I miss John Reagan. He retired from the car business a couple years ago with about a gazillion dollars and, with him, he took the last remaining interest I had in car advertising. Why? Because …
Continue Reading about Olympic Ad Reflections and Refractions →