I came across this desktop wallpaper somewhere a few months ago. Today seemed like an appropriate day to share it with you. A different Paul - Paul Hewson - may have written 'Love Is Blindness,' but …
The Love of a Lifetime Customer
Read a simple-but-startling angle this morning on customer value. Have you calculated what a customer's worth over the course of her lifetime? What if - just one time - you calculated your marketing …