"So far this month, we've gotten three sales off radio leads." That was at dinner earlier tonight. These are high-dollar sales. It was a compliment. We clinked glasses. It's 2:04 AM, and I can't …
The Difference Between Marketing & Advertising
As a general rule, as you continue to grow your company, your marketing budget will or should continue to increase as a percentage of revenue. But there’s a difference between marketing and …
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Time For Your Company To Take 5?
I've been reading a great book: Creating Magic by Lee Cockerell - the guy who turned Disney's Magic Kingdom into an operationally excellent delight machine. He writes about something they call Take …
The Time Sheryl Crow Was Tone Deaf
“They have their own voice talent for the ad,” Aric said. “Okay, anyone we know?” I asked. “Sheryl Crow.” “Oh.” I was excited. I had written for national radio talk show hosts in both the U.S. and …
New Keynote For Non-Profits
I've updated my TEDx talk and made it a keynote address for non-profits. It debuted Tuesday at the Governor's Conference in Indianapolis. FOR ALL YOUR SPECIAL NEEDS One day, you’re an award winning …
When You Boo Boo
A few years back, the guy who owns the local Harley-Davidson dealership, Steve Tuchschmidt, told me something that's stuck with me. I believe his father first told him: "Eventually everyone stubs his …