One BBQ restaurant in my town caters for $7.50 a plate. That includes 2 meats, three sides, and a bill. You don’t get plates or napkins or serving spoons. Oh, and you’re serving 3000, or you’re a …
Twenty Radios
"You guys are those radio people." No. We're the owner-operated company people. We're the long time horizon people. We're the diet-and-exercise-of-marketing people. We're strategists, advisors …
How To Keep Credibility Forever
You want to remain credible? Be consistent. I mentioned yesterday - after I shared the radio ad that's working so well for one of our clients - that, even if you decided to steal it, it might not …
How To Gain Credibility Quickly
You're guilty. Sorry. If you advertise today, you're guilty until proven innocent. Every knuckle-dragging, chain-smoking, hard-haired car dealer who ever held their once-in-a-lifetime-semi-annual …
The Base at the Arch of Success
Credibility. I'll be in St. Louis Wednesday with Ray Seggern and several of my business partners teaching small business owners how to connect more powerfully with consumers. I imagine we're going to …
What’s on the minds of business owners in Portland?
Yesterday, I spoke to a sold-out audience of business owners in Portland. Here's what we discussed: If time permitted, I was going to answer their specific questions, but we covered too much ground …
Continue Reading about What’s on the minds of business owners in Portland? →