Turns out Walter Isaacson didn't write the definitive Book of Jobs. Ken Segall did. I'm reading his new book - Insanely Simple: The Obession That Drives Apple's Success. The book deconstructs …
Media Mailbag: Interesting Questions
Next week, I'm going to Portland to be a guest of the Portland Area Radio Council. The day before the free public workshop, I'll deliver two private workshops to a couple hundred media reps. As part …
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“About that ad you wrote …”
"Hey Tim … about that ad you posted on the blog yesterday …" Yes. "The one that promoted your trip to Portland?" Yes. "I don't think it was very good." Really? Why not? "Well, umm, it wasn't …
Ad Writing: Anticipate Objections
Shoot the pink elephant in the room. Sorry, pink elephant. Next week, I'm going to Portland to deliver a free public workshop sponsored by the Portland Area Radio Council. There's no sales …
What The Media Buyer Hears
I field calls and emails from my clients' media representatives. Most are good folks - just trying to honorably earn a living. Most listen. I just want you to email me your proposal, please. We have a …
How To Hire A Freelance Designer
I'm not a human resources expert, but I've worked with several hundred owner-operated companies in the last 18 years and learned a few things that might save you a little time. Things will come up …