Read a simple-but-startling angle this morning on customer value. Have you calculated what a customer's worth over the course of her lifetime? What if - just one time - you calculated your marketing …
Interview/Giveaway: Currencies That Buy Credibility
Note: You can maybe win a signed copy of this book. That's at the bottom, but it's fun to win stuff, so I wanted to point out the payoff at the end. "Consumers don’t believe the promises anymore. If …
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Message Fail: The Sinking Hippies
Over at IFC's blog yesterday, Vadim Rizov analyzed why Pirate Radio tanked. The trailer looked fun to me, but I worked in radio for twelve years. He gives five reasons for the sinking ship of a film. …
“Writing the ad is then the easy bit.”
My partner, Craig Arthur, shared this yesterday from half a world away. Craig runs Wizard of Ads for all of Australia. It raises the simple issue of how to measure success: Today I received this from …
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Contrast: Apple & Microsoft advertising
Almost six minutes of wondrous nerdery greeted my twitter feed this morning. Guy Kawasaki posted this 5:50 contrasting Apple and Microsoft adveritising. What sticks out to you? (@GuyKawasaki) …
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“It still tragically involves a lot of Canadians.”
"On their enormous billboard thighs, it will say Colbert Nation." So said Stephen Colbert yesterday - announcing an agreement to sponsor the U.S. Speedskating team in Vancouver in 2010 after two …
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