Last week, we received an email from the owner of an HVAC company we work with expressing concern about the radio stations on which his ads were about to start airing. His concern wasn't …
Pinball Marketing
photo credit: Shawn Clover via photopin cc I love pinball. I hate multiball. In case you’ve never (shame on you) played pinball, multiball is the dreaded moment during the …
Location Matters
I snapped this photo two blocks from my son's hospital. Business 101: If you're going to open a cat clinic, don't put it next to a Chinese restaurant. If you're going to open a …
Messaging vs. Copy
Which came first? The chicken or the egg? The question or the answer? Orange the color or orange the fruit? Messaging or copy? “Wait a minute. Aren’t messaging and copy the …
Is More Always Better?
Choices. Inputs. Opportunities. A tidal wave of available sources, options and information can be overwhelming. More is not necessarily better. Sometimes more is just …
Best of Ryan Patrick
Hope you are enjoying a wonderful holiday celebration with family and friends. We are taking a few days to enjoy that as well. In the meantime, here are five of our favorite posts from 2013 written …