On Tuesday, I mentioned we're slowly and steadily introducing a third channel to our clients' narrowly-focused media mixes. Are you familiar with content marketing? It starts with blogging... …
The Mythical Media Mix
I’ve had people argue, “Hey! AT&T does all kinds of media… why shouldn’t I?” Because in 2012, according to Adweek, AT&T spent $1,590,000,000 in advertising. Do you plan on spending a …
Media
Sure, media choices and placement matter. You can waste a metric ton of money if you’re not careful. Want to ensure the highest and best use of your money? Make sure the other four foundations of …
Are Sales Reps Partners?
If you run or work for an owner-operated company, chances are you have at least 37 media sales reps calling on your business – offering their partnership. Twenty years of experience have taught me …
The Great Pay-Per-Click Hoax In Home Services
Conventional wisdom, being more convention than wisdom, has taught us that the more reputable home services companies (plumbing, roofing, HVAC, electrical, etc) tend to receive higher placement in the …
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21 Easy DIY Website Fixes
(There are technical lists like this on the Internet for web developers, but we couldn't find one for owner-operators who update their sites themselves. So, this is a non-technical checklist of stuff …