photo credit: Shawn Clover via photopin cc I love pinball. I hate multiball. In case you’ve never (shame on you) played pinball, multiball is the dreaded moment during the …
Messaging vs. Copy
Which came first? The chicken or the egg? The question or the answer? Orange the color or orange the fruit? Messaging or copy? “Wait a minute. Aren’t messaging and copy the …
The 4 Essentials for Crisis Communication
When crisis strikes, clear communication becomes more important than ever. Here are 4 essential questions to ask before communicating in a crisis: What is true? Before you say anything at all, …
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Best of Ryan Patrick
Hope you are enjoying a wonderful holiday celebration with family and friends. We are taking a few days to enjoy that as well. In the meantime, here are five of our favorite posts from 2013 written …
Be Nimble, Jack
Marketing requires nimble. In response to weather, world events and fluctuations in the marketplace, you must be able to respond. It’s like a recipe. Let’s say you are a good cook. You have sourced …
Writing a Great “About Us” Page
I have been struggling for weeks now to write an "About Us" page for a client we love. It seems simple enough. They are a unique company with a great story. I interviewed the owners and heard their …