Today, I'll give you the first in a 18-pack of simple, short, and useful tips to help you write more gooder immediately. These eighteen principles have helped me design and deliver more than 4000 …
Ad Writing: Sweeter Words & Sharper Verbs
Yesterday, I shared a script I wrote that, basically, said: Les Bourgeois is a great place to spend time with friends in a fantastic atmosphere! Experience the Les Bourgeois experience at a place …
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No Greater Gift: Understanding Time vs. Money
Whooooooooooooooooooooooooosh. We met in 1993. In 2000, I stood up at his wedding. Before we could sit down again, life happened. Sound familiar? Nearly 10 years, 250 miles and 3.3 kids later, …
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Customers: Relational, Transactional, Social
As we peer out over the edge of the holiday season, in addition to readying ourselves for turkey and football and games, we're thinking an awful lot about how our business, clients and customers will …
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“Writing the ad is then the easy bit.”
My partner, Craig Arthur, shared this yesterday from half a world away. Craig runs Wizard of Ads for all of Australia. It raises the simple issue of how to measure success: Today I received this from …
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Ad Writing: iDramatizing the Benefit
Yesterday, I showed you how eBay demonstrated the visceral difference between showing and telling in advertising. Today, I'd like you to take a look at my favorite example from the last 10 years. …
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