Last week, we received an email from the owner of an HVAC company we work with expressing concern about the radio stations on which his ads were about to start airing. His concern wasn't …
14 Copywriting Resources + A Contest
Last week, I got an email from a Daily Blur reader who asked:I am reaching out to you to ask for your recommendations on how to become a better writer. I believe there has to be more than "practice …
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Copywriting Lessons – Wasteful Words
It’s time to kick the lazy right out of the copywriters of this world. If you write copy, here’s your kick-up call. I’m told John Lennon once said that in a 2 ½ minute song, you don’t have time to …
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The Most Honest Political Ad In American History
Don't know if you've seen this yet or not, but it's a big ole' bucket of crazy awesome. Click me if you can’t see the embedded video full of awesome. According to the campaign’s …
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Pinball Marketing
photo credit: Shawn Clover via photopin cc I love pinball. I hate multiball. In case you’ve never (shame on you) played pinball, multiball is the dreaded moment during the …
How To Redesign Your Homepage
I was in Walgreen's not long ago and, while waiting in line, spied an interesting, consumer-friendly solution to a parallel problem to web development. 1. Choose the three to six problems consumers …