So, I'm minding my own business - sitting in a corner of my client's restaurant's bar - writing his next email thing about catering.I look up. David has a new bike ... hanging from his bar.Now, the …
The (Unspoken) Intangibles
Seth Godin wrote a good post this morning on ways a service business can differentiate itself without resorting to price slashing. If you find yourself saying, "the boss won't let me lower the …
Let Me Caution You, Please …
Got a couple of nice emails about yesterday's post, but if I may, I'd like to offer you two cautionary explicitisms:1. Should you take the advice to heart and decide to hold such end-of-day …
Moraleity
After a ten-day recharge, I returned to the office yesterday to find it colored a pallid grey. Morale felt worse than frustration ... it bordered on the indifferent. Sometime last evening …
A Virtual Bridging …
Great, great, so-great-I'll-actually-send-to-my-wife-great story from our friends and partners at Future Now:Are you a Customer Delighting SUPERstar?While taking a stroll with TheWoman this weekend, …
An Invitation to Delight
There were five caveats to the offer Soundbrands' Clients received via email yesterday morning:CAVEATS: You will not be asked the buyanything ... this offer’s limited to Soundbrands’ Friends and …