Want to be a great debater? One way is to know your opponent's argument better than he does. If you sell radio advertising, for example, do you know the pros of pay-per-click advertising, not just …
Great Copy. Weird Strategy.
On my way to Indianapolis yesterday, I saw this sign at a drive-through window. Though the copy may give school teachers hives, I loved it. With more noise and more data and more stuff coming at us by …
A Way To Go From Good To Great
I'm in Austin, Texas, this morning getting ready for two days of meetings with some of the brightest small business strategists, writers, and thinkers from across the world. I suggest you do the …
When You Boo Boo
A few years back, the guy who owns the local Harley-Davidson dealership, Steve Tuchschmidt, told me something that's stuck with me. I believe his father first told him: "Eventually everyone stubs his …
Anti-Social Media [Web Wednesday]
If you're not an inherently social business, here's how you do it. At the risk of ticking off about a bazillion social media experts, I can tell you - for free - how to start a social media program …
Hear the People Speak
Has your writing ever been so powerful a head of state has ordered your execution? Yeah, me neither. But a kid can dream, can't he? I just read a fascinating New Yorker account of life as Salman …