"So, I got you something for your office last night," says my wife at 5:30 this morning - holding our snuggly, seven-weeks-old-today Sarah in her arms. I love her. And eBay. And this early Christmas …
Ad Writing: iDramatizing the Benefit
Yesterday, I showed you how eBay demonstrated the visceral difference between showing and telling in advertising. Today, I'd like you to take a look at my favorite example from the last 10 years. …
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Ad Writing: Showing v. Telling
"Don't tell her your courteous, son. Open her door." In other words, don't tell her, son. Show her. Welcome to the the fertile fields of ad writing. I was cleaning up a presentation on ad writing …
Friday Office Gadget Coolery
Saw this on @ittybiz's twitter feed last night - ridiculously cool office treats from over at jobmob. Seemed like a good thing to share on a Friday. The clock that can be made from anything's pretty …
A Great Service Fallback
Do you or does someone you know work for a service business? Stock up on 9v batteries today or Monday at Costco, Sams, or one of them speciality battery stores. Stick a bunch in each truck and have …
Rage Against the Dying of the Write
Time Magazine stages a funeral for handwriting. Call me out of touch. Call me an old dude. Call me an anachronist. But: No! Nothing better than sending/receiving a handwritten …
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