Above others, one question I’m asked is, “where do all yourideas come from?”Life, silly.Open your ears, your eyes, your moods, emotions, memories, andnoses to the world around you and simply start …
The Syphilitic Culture of Cheapness, Part Deux
From John Moore at Brand Autopsy ... any resemblence to persons or companies or blog posts, living or dead, is purely coincidental ... I cannot argue with the success of the EDEO program. However, …
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Mixed Magic Bullets
In 1910, according to my friends at Wikipedia, bacteriologist Paul Ehrlich desperately sought to find a drug with no harmful side effects to human tissue that would combat a ravaging disease. He …
The Seller Simply Becomes the Client
I hope their check doesn't bounce ...At my day job this week, I was contracted to write a series of recruitment ads for our parent company. They're looking to add two people to their advertising …
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What Will Your Mom Say?
"By the time I got back home, my house was completely surrounded by print and broadcast reporters and camera crews. As it turned out, none of the other Nobel laureates that …
A Virtual Bridging …
Great, great, so-great-I'll-actually-send-to-my-wife-great story from our friends and partners at Future Now:Are you a Customer Delighting SUPERstar?While taking a stroll with TheWoman this weekend, …