So, as I said yesterday and Lynn said Monday, I invented this thing*. It’s a framework that categorizes and prioritizes communication, branding, and marketing for any owner-operated company or …
“I think we’ve got something special here.”
Like so many good things, it was born out of pancakes and bacon. It started innocently enough - as a way to prove my point to a church with whom we were providing some pro-bono consultation. They …
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Putting the Cart Before the Horse
(Mondays are Lynn Miles Peisker days at The Daily Blur. Lynn serves as the Executive Sister and Chief Plate Spinner at the Imagination Advisory Group. Check out her growing archive of posts …
Who Cares?
Who cares? 148.7 people, apparently. That's what Robin Dunbar, director of the Institute of Cognitive and Evolutionary Anthropology of the University of Oxford, calculated as the cognitive limit of …
Truth In Advertising
A couple years ago, while speaking at the Country Radio Seminar in Nashville, I had a question put to me: "One of my clients wants to mention God in his ads. You can't ever mention God in your ads, …
Buck’s Ice Cream & Meat Sales
Evocative names rock. Surprising combinations rock. Especially if they’re not purely for show. What’s your hobby? Your passion? Why not add it to your sign? BUT, be the first to do it. And be …