I love the concept. I love the copy. I love everything about it. It made me want to check out the car. I just wish the Chrysler Eminem Detroit Love Story had been for Ford. Sorry. I also loved …
Ad Writing: Showing v. Telling
"Don't tell her your courteous, son. Open her door." In other words, don't tell her, son. Show her. Welcome to the the fertile fields of ad writing. I was cleaning up a presentation on ad writing …