It’s the classic case of missed opportunity.
My husband and I are relocating to a new community later this year. A couple of weeks ago, I hopped on twitter and subscribed to all the feeds I could find from this new community. So. Many. Great. Ones.
Until I opened my twitter feed the next morning.
Of the dozens of feeds I followed, the only one that posted was the local news station. And let me just say, the news was not good. And there were pictures.
I’m a potential customer of every news outlet, chamber of commerce, church, restaurant and service that I followed. I want to be welcomed and informed. I am asking questions like where should I go and who should I call. I have a problem of finding the best place to live. I have issues with the perceived safety or lack thereof my new community.
The competition is daunting. So many tweets vying for my attention. I need someone from my new community to stand out. To stand up. To stand strong with a positive welcoming voice.
If you tweet. If you facebook. If you Linked In. If you use social media in anyway. It’s not about you. It’s about your potential customers. And the competition for their attention. And how you position yourself for their benefit, not your own.
Want to get started? Ask the person who answers your phone or replies to your contact form what are the top five questions they are asked most frequently. Then get busy answering them. On your website, first and foremost, but also in your social media.
Don’t miss the opportunity to welcome a new customer by answering questions they are really asking.