One BBQ restaurant in my town caters for $7.50 a plate.
That includes 2 meats, three sides, and a bill.
You don’t get plates or napkins or serving spoons.
Oh, and you’re serving 3000, or you’re a regular customer and ask for a discount?
Sure thing. For you, it’s only $7.50 a plate.
Another BBQ restaurant in my town caters for $8.95 a plate.
That includes 2 meats, three sides, utensils, napkins, plates, serving spoons and moist towelettes.
It also gives the business owner flexibility and headroom (or margin) to make anyone he so chooses feel like they’re getting a deal.
Whether it’s a large order or a regular customer, business two builds in flexibility to ensure he can play favorites.
I’m not saying one strategy’s better than the other. But one’s probably a lot more fun. And profitable.
Wait. I guess I am saying one strategy’s better than the other.
(You could replace “BBQ restaurant” with “pizza place” and today’s column would read the same way.)
Photo Credit: Dplanet
Oh, and PS – At 9:31 PM CDT last night, something good happened.
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