“It’s clear that you listened and that you understand us.”
“Structured like this, in writing, it makes it all seem possible. I feel like now we have a plan.”
“This is awesome, and yes, it is a lot of stuff, but in this format, it seems manageable.”
That was the feedback yesterday when we presented a practical application of the thing for the first time.
Lynn and I presented to one of our newest clients – a multi-million dollar owner-operated Canadian company.
I was nervous to use this new marketing construct. Because we’d done our Uncovery Diagnostic with them before we invented this thing, I had to see if I could retrofit it to our client.
For the most part, I could. We do need to go back and ask a few more questions, but for the most part we have an executable, comprehensive, strategic marketing plan complete with initial action steps based on their goals and their values and their markets. We’re ready to take action.
This thing works. I’m telling you: it’s a sight to see.
Please, whatever name it ends up becoming, use it.
Use this thing as your guiding force to build your business’ brand and communication.
Use this thing to plot out your own course for success.
Use this thing to help your owner-operated company or non-profit organization not only survive but thrive in our white noisy, over-communicated, hyperactive world.
You shouldn’t consider media without first having a message.
Your message should spring from your actions as you delight your customers (with your most important customers being your employees).
You shouldn’t consider these systems, policies and procedures until first developing a strategic plan that takes your market potential, your products and services, your competition, and your human resources into account.
And to anchor it all in a solid foundation, you need to know and proudly proclaim both the values you hold dear – those things you stand for and against – and the goals of your organization.
This thing works!
Now, would you mind helping us name it? We’ve got to get to work.
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