I wrote something completely different for today.
Then I scrapped it.
It wasn’t good enough.
Oh, it was okay. Some may have thought it was pretty good. But it certainly wasn’t good enough. I even knew it wasn’t good enough as I was writing it. But I had to write something, so even a mediocre message is better than nothing, right?
That’s why I killed today’s post.
Because I’d rather be honest with you than to publish something that didn’t live up to your (or my) expectations. I’d rather disappoint you a little now rather than disappoint you a LOT later.
What about you?
Have you set a high standard with your customers? Have they come to expect a certain level of excellence from you and your team?
Are you prepared to kill any project, product, or procedure that doesn’t live up to your exceedingly high standards? Even if it ends up costing you more money in the long run?
Are you to say it’s not good enough?
Or will you put it out there and secretly hope your customers won’t notice?
Because, y’know, they will.
And so will you.