Veterans Day is Sunday.
I’ve written before about why it’s a good idea for your company to celebrate holidays with your customers.
It’s a good idea to look at the holidays outside Christmas, Labor Day, and 4th of July – those usually beaten-into-the-ground by major retail chains.
I’ve also written about Francis Pass before.
Francis is as righteous and proud and great an American as I’ve ever known. I’m proud to call him my friend as well as my client.
Veterans Day is a company holiday at Pass One Hour Heating & Air.
He doesn’t just talk the talk. He walks the walk.
He’s running Veterans Day radio ads, and he sent out this card in the mail:
He chooses to celebrate Veterans Day because of what’s in his heart.
Search your heart this weekend. What holidays can you share with your customers?
Also, please feel free to follow Francis’ fine advice.
Salute!
What a great card!