What Bacon Can Teach You About Marketing

I bought this new package of bacon the other day.

(Let’s pause for a moment in appreciation of bacon because bacon makes everything better.)

The claim to fame of this particular bacon is what it does not contain:

• no nitrates or nitrites
• no artificial ingredients
• no extra processing
• no MSG
• no hormones used
• no gluten

And you know what.  It’s delicious.  And I feel better about eating it.  And it’s delicious. I don’t miss those things that were left out in the manufacture of my bacon and I’m better off without them.

Let’s apply that to your marketing strategy.  It’s often more important what you leave out than what you keep in.

Here’s why:  A focused message, delivered thoughtfully and strategically has a greater impact than a scattered message delivered in non-strategic ways.

Example:  Yellow pages.

I don’t know anyone under the age of 45 who uses them.  I know one person under the age of 55 who uses them but I married him mostly because he’s cute.  If you are selling something to people who are under 55 years of age, stop spending a truckload of money on the yellow pages. Instead develop a simple mobile landing page so members of your target audience can call you directly.

What can be left out of your marketing message and your media buys in order to focus and deliver? Applying this to life as well as marketing as we often do here at The Daily Blur, what else do you need to simplify in order to have more margin in your life for the things that matter?

It’s often what you leave out of the package that matters most.