What’s on the minds of business owners in Portland?

Yesterday, I spoke to a sold-out audience of business owners in Portland.

Here’s what we discussed:

If time permitted, I was going to answer their specific questions, but we covered too much ground in too little time.

However, I promised if they wrote down their questions, I’d answer them in a private video for all of them by the end of next week.

I was floored by the questions. While I save the answers for our Portland attendees, I wanted to share a few of the questions and give you something to think about going into the weekend.

You learn a lot about a person by the quality of her question. If these questions are par for Portland’s course, I’m very impressed with PDX:

What do you think about Groupon-type marketing?

How do you build value in a short amount of time with a transactional client?

How can you win if your potential customer has poor credit and little money?

How do you target relational customers with an internet store?

If there is one question you could ask a potential client to find out if they are a relational or transactional customer, what should that question be?

I’ve heard that if you are no on social media that you will be out of business in 5 years. What are your thoughts on this?

After you posted the words “We invest slowly and simply,” you stated “we buy only what we can own.” Can you explain what that statement about “owning” means? How do you own radio real estate?

Is using the voice of an endorsement or talent a good idea?

If I choose to use a talent, how much freedom do I give them with talking points and script?

Can you brand yourself as a sales rep?

What is the formula of knowing how to own a radio station, or even just a day part? How do I know when I have?

Who was the person you quoted at the end of your presentation? 

Okay, I’ll share the answer to the last one:

A special thanks to Jill, Kendra and Allyson from Ruby Receptionists for coming over to talk about their obsession with WowWorthy customer service.

And a special thanks to our friends and clients at Roof Life of Oregon for coming over to listen.

Thanks for having me as your guest. We’ll see you again in October!