Why I Don’t Take A Percentage Of The Ad Buy

I don’t take a percentage of your ad buy. I don’t accept kickbacks or pocket discounts from media.

If you’re my client, you pay me a one-time upfront fee and then a small monthly salary that’s adjusted annually by the percentage of your growth. That’s it.

Why?

If I suggest you spend more, I want you to be completely convinced I think it’s in our best mutual interest.

I don’t want you to think I have a hidden agenda to pocket an extra commission.

I’d like to think – if we work together – we’re partners in this crazy adventure known as your success.

People who make more as you make more are partners, aren’t they?

People who make more as you spend more?

Those aren’t partners. Those are predators.